"It's just the wrong messaging to be imprinting on them. "Kids should not be exposed to this at a young age," Oliva said. Nevertheless, she agrees the ads are harmful. Lesley Oliva, an elementary school teacher and parent in Vaughan, Ont., says her current students are much more aware of sports gambling than those in the past. "It's a powerful way of marketing to them, which we know can have a harmful effect on young people realizing their potential and really reaching their dreams." "They catch the attention of young people," Subban said. The group is especially concerned about the involvement of celebrities and athletes in ads they say target children. ![]() Concerns about 'harmful effect on young people' "Harms from gambling include financial problems, stress to families, youth and children, mental health issues including addiction and even suicide – among other documented economic and social issues that negatively affect Canadians," the website says. The group's website says it wants all advertising that promotes gambling banned. Subban spoke to CBC Toronto on behalf of the Ban Ads For Gambling campaign. ![]() ![]() Karl Subban, a school principal and hockey coach, says celebrities and athletes appearing in gambling ads sends the wrong message to vulnerable youth.
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